What is social media management?

Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.

All these tasks, which were once marginalized by businesses, have now stepped into the limelight of companies’ marketing strategies.

Why? Because social media provides great money-making opportunities – on the condition you manage your social channels in an organized, efficient way.

Why is an efficient social media management process important?

The business potential of social networks is immense. Brands can leverage social media platforms to successfully drive their objectives across the marketing funnel, from raising brand awareness to increasing store visits.

But to be able to accomplish this, they need efficient social media teams. The more goals you want to achieve through social media marketing, the more people dedicated to this channel you are going to need. This demand will eventually lead to building complex social media team structures.

If you are a large brand, you might even have multiple teams in different offices and regions of the world, leveraging different strategies to meet different targets.

Now, how do you make sure all these people work together hand-in-hand to deliver maximum value from social media?

The answer is: build an efficient social media management process.

Managing social media: where do I begin?

If you’re not sure how to begin optimizing the way you manage social – don’t worry. It’s something many marketers are confused about. To be able to start off on the right foot, you need to do three important things:

1. Conduct a social media audit.

2. Decide on the right social media platforms

3. Analyze your target audience

Why did we outline these three tasks in particular?

Because completing them will provide you with fundamental information that will steer your social media marketing efforts in the right direction. As a result, you will be able to concentrate your resources on strategies that work and cut down on those that don't.

What is the scale of your operation?

Local

What industry is your business in?

Sales & marketing

Which service(s) are you interested in?

Brand name/tagline, Brand positioning/story, Logo design, New business brand design, Website design

Will this be an ongoing project?

I would like to discuss this with the pro

How soon would you like the project to begin?

I'm not sure