Therefore, it is important to work on your image and brand sentiment, no one can predict what will happen this year. So don't take any of this as gospel. Instead, we hope it will give you some idea on how to navigate the year ahead, helping you working your brain, in a optimistic and positive way. During these unprecedented times it is important to bring each other great value and to stick together as a unit. #staysafe

Sustainable Homegrown Media and Advertising 

Most brands are adapting quick, and the marketing department has to be constantly on the lookout for ways to freshen things up and think out of the box. Savings in Media and Advertising have helped business survive the economic meltdown during the pandemic. However, many have discovered new ways to continue to show off by polishing their advertising  and marketing skills. Consequently cutting costs on paying media and advertising. 

1. Abstract psychedelic
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Psychedelia has its roots in the music and art scene of the 60s. It is associated with hallucinogens and creative experimentation under the backdrop of social upheaval: in short, the opening of one’s mind. In contrast from then to now, it seems to fit the times: the chaotic imagery of psychedelia fostering freedom, the sense that designers are no longer bound by traditional constraints.

2. Symbol revival
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In design, the little things matter. Colored bars on a waving banner can unify a nation, and a shape as simple as a red octagon can save lives at a busy intersection.

Historically, symbols like these have been about universality. Whether this comes in the form of conveying warnings or identifying a cause under shared iconography, the power of classic symbols lies in their ability to transcend language. Designers are leveraging this power in 2021 to create aspirational icons of resilience, growth and empowerment.

3. Retro futurism
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Retro futurism, the sci-fi dreams of a bygone era, is appealing for the spectacular ways in which the past got it wrong. By now, we were expected to have flying cars, ray guns and robot maids. Instead, we have Roombas.

But through the ages, retro futurism as a visual style has prevailed due to its bold imagination with a surprisingly optimistic outlook—at least more so than our current visions of doom in shows like Black Mirror. The retro futurists believed in human progress, to the extent that even scary green martians in flying saucers would be no match for our scientific ingenuity.

4. Seamless surrealism
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‘Surrealism’ is one of those artistic terms people tend to associate with the inscrutable—imagery that is nonsensical by design. But what people often forget is that it contains the word ‘realism.’ The real is intertwined with the surreal, and in no year was that more deeply felt than in 2020, when the pandemics of bad fiction became our way of life.

5. Authentic representation
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The Black Lives Matter movement represents an unprecedented watershed moment of global protest. We remain hopeful that it is only the beginning of a reexamination of systemic prejudice and that its impact will continue to ripple through every industry in 2021, including graphic design.

6. Irreverent characters
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Good design can tell a story. Great design makes that story unforgettable. For 2021, many graphic designers are looking to ditch abstract visuals in favor of quirky characters. And the more personality these characters embody, the more memorable they become.

7. Comics and pop art
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Like an arch nemesis, the design styles of the past never truly die. And this year, graphic designers are resurrecting the grainy colors, the heavy inking and the action lines of vintage comics.

8. Fine art infusion
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There has always been a separation between fine art and design, but 2022 is less concerned with traditional borders. As a result, we are predicting painterly techniques such as acrylic brushstrokes and abstract expressionism will make their way onto shelves and screens across the world.